While most stars might arrive, smile for the cameras and leave just as fast, Lady Gaga rolled up at Macy's in New York in an horse-drawn carriage in the shape of a bottle of Fame - her sculpted black "dress" also mimicked the bottle.

More importantly, Gaga describes Fame saying, "It's a quite delicious, succulent, seductive fragrance. Fame is the first ever black parfum. It's black inside the bottle, then once you spray it, it's clear and beautiful."